Because of where I work, I’ve heard the rhetoric about how the formula giants are hitting mothers over the head with free samples at hospitals before they’ve had a chance to get out the door and get the hang of breastfeeding. Personally, I believe there is a place for boobs and a place for formula, and I think it’s up to each woman to decide where that place is for her and her baby. But last Friday, I came home to this:
Seriously, Similac? Free infant formula samples at 5 ½ weeks pregnant? I admit I’m an obsessive planner, but this is ridiculous. That’s some serious, hard-core, guerilla marketing.
To their credit, Similac did include a free infant feeding guide comparing the benefits and conveniences of breast milk to formula. However, the guide included a good two pages of information about the nutritional content of Similac formula compared to one generalized sentence about the nutritional content of breast milk. I can’t say that’s a fair and balanced presentation of the facts.
What do you think? Is this ridiculous, or am I overreacting?